The Good,

The Bad &The Ugly

The goal of that project was to make a new open titled sequence of that Masterpiece directed by Sergio Leone. The rule was to do it only with flat illustrations, which is why I decided to focus on a constant and relevant color palette.


The film is known for Leone's use of long shots and close-up cinematography, as well as his distinctive use of violence, tension, and stylistic gunfights. The plot revolves around three gunslingers competing to find fortune in a buried cache of Confederate gold amid the violent chaos of the American Civil War (specifically the New Mexico Campaign in 1862), while participating in many battles and duels along the way. The film was the third collaboration between Leone and Clint Eastwood, and the second with Lee Van Cleef.This is part of the reason why I decided to make some long sequences and choose a slow and emotional track.

The Place of

Graphic Designers

in Neuromarketing