This Editorial is my master thesis which is about « The place of graphic designers in neuromarketing ». Neuromarketing was inspired by neuroscience
to influence the consumer behaviour.
Graphic designers are really important in the neuromarketing, because there is a seduction aspect to it. Unfortunately, a lot of designers don’t realise their power. This Thesis was written with the purpose to teach designers how to be scientifically more seductive and attractive, to maybe one day create a new science :
« The Neurodesign »